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An Invitation to Partner with We Rent Fashion
We Rent Fashion is the sole multi-vendor rental and resale platform in Malaysia. We make it easy to rent designer clothing for events and other special occasions, as well as purchase preloved favourites. At the same time, WRF also enables brands and individuals to list approved items of their own (no fast fashion allowed), which appear site wide as well as in a dedicated storefront under their name.
Partnering with WRF is a great opportunity for a designer brand to unlock a new source of income, increase profitability, expand its customer base and participate in the circular economy, enhancing a its image as a sustainable and responsible fashion company.
"If you fast-forward five years from now, 10 years from now, it's very likely that your closet is going to look like it has three distinct sections [rented clothes, pre-owned clothes, and new clothes]”
—Patrice Louvet, CEO of Ralph Lauren
Make More from Less
By offering garments for rental, brands are able to significantly increase their profit per piece. An item of clothing on We Rent Fashion is rented out many times, generating a recurring income that easily eclipses its wholesale price, and which generally surpasses even the RRP.
At the end of its rental lifespan, the garment is sold as a used or pre-loved item, further increasing profitability over the traditional one-time payment model.
Put simply, by renting out garments, brands can make more money from less product, increasing ROI whilst reducing inventory costs.
And with little overlap in audiences, brands are discovering that instead of cannibalising retail sales as they had feared, offering garments for rental instantly adds a new stream of revenue and expands their customer base.
"We think that a label's role is to innovate and try new solutions. We are launching a second-hand clothes option, and also a garment rental service.”
—Pierre-Arnaud Grenade, CEO of Ba&sh
Attract New Customers for Long-Term Sales Growth
WRF introduces your designs to a new generation of younger, price-sensitive women who can't yet afford to buy designer clothing new. But as they age and their incomes increase, these women will become lifelong customers of the brands they've enjoyed wearing.
We will always want to own some of our favourites!
Renting also facilitates experimenting with new styles and different brands without making a long-term commitment, or investing in a full wardrobe. This results in more consumers trying your products for the first time, and subsequently, after that first positive experience going on to rent a range of your designs, generating brand loyalty.
Again, this is especially appealing to the many younger women who love fashion but lack the disposable income to buy a lot of new clothes. But they are only part of the picture.
There's an ever growing number of environmentally aware women of all ages seeking to test drive styles before they buy, so they no longer end up with a wardrobe full of clothes that are seldom worn and end up in landfill (where 85% of textiles go every year).
Partnering with WRF makes your designs more accessible to a wider range of consumers, and allows you to reach a new audience of fashion-conscious women who are looking for more sustainable and affordable options.
This additional exposure increases brand awareness, naturally leading to more customers in a far more cost effective way than with standard marketing, which in turn also becomes cheaper because customers who've already tried something and liked it are much easier — and thus less expensive — to acquire than those who have no experience with the brand.
"It's a proven method that being exposed to a brand on a trial basis encourages people to seek out that brand and make it permanently part of their wardrobe. Not only does the customer become accustomed to a brand's aesthetic, but they're now familiar with the quality and fit and can thus confidently make a purchase.”
—Melissa Gonzalez, CEO Lionesque agency (Puma, Reebok & M.Gemi)
Customers Want Fashion That's More Sustainable
The exploding environmental impact of the fashion industry is unsustainable. Clothes production is a major contributor to pollution, waste and carbon emissions. It makes excessive use of resources and is responsible for large scale destruction of natural ecosystems.
By making their clothes available for short term rentals, brands moderate the need for ever increasing production, which helps to reduce fashion's impact on the environment, making it more sustainable.
We Rent Fashion's circular economy model is based on the principles of renting and reselling clothes in order to extend their life cycle, saving resources and reducing waste and pollution.
Our aim is to maximise the use and value of garments while minimising waste. Simply doubling the number of times an item is worn can reduce its carbon emissions by 44%. We believe in quality products made to last, so you'll never find any fast fashion on WRF.
We also strive to build sustainable practices into as many areas of our business as possible, such as our use of environmentally friendly cleaning products, the air drying of clothes and the creation of our own unique reusable shipping bag that prevents packaging waste.
Consumer interest in environmental responsibility and making more sustainable fashion choices is only going to grow, as it has in all other areas of the green revolution. Consequently, being associated with renting and reselling is now seen as enhancing a brand's image, positioning it as responsible and forward-thinking. Partnering with We Rent Fashion helps your brand stand out in a crowded market.
"We're delighted to extend our rental offering … it's not just about what we offer, but how ... we're working to support customers as they look to lower their carbon footprint.”
—Richard Price, Managing Director, Marks & Spencer Clothing
Who's Already on Board with Renting Clothing?
Many well-known brands are partnering with clothes rental platforms to quickly and easily get into the rental business. H&M now has a rental section, M&S is expanding its rental range, LK Bennett, John Lewis, Jigsaw and Luxury online shop MatchesFashion have recently joined the likes of Ralph Lauren, Burberry, Levi Strauss, Banana Republic, Urban Outfitters, Ann Taylor and others in offering customers the option to rent garments.
Department stores such as Neiman Marcus, Nordstrom, Bloomingdales, Selfridges and even Harrods are also offering rentals.
Celebrities too are beginning to embrace renting. The Princess of Wales wore a rented Solace dress to the Earthshot Prize in Boston. Kourtney Kardashian, Priyanka Chopra Jonas and Boris Johnson's wife Carrie are also fans of rental fashion. Carrie rented her entire G7 wardrobe and even her wedding gown.
The online clothing rental market is about to explode. Are you going to be part of it?
Let's Talk
We are confident that partnering with We Rent Fashion can provide a range of benefits for your brand, including increased revenue, brand awareness, customer loyalty, and a more sustainable business profile.
It's a win-win for everyone. Your brand, WRF, consumers and the planet.
We Rent Fashion offers a turnkey solution for brands to offer rentals and enter the circular economy. It's as simple as sending us the inventory to be rented. We take care of everything else, including cleaning, repairs, shipping and customer support.
Just send a quick email to brands@werentfashion.com and we'll get back to you to discuss how we can work together to forge a mutually beneficial relationship.